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Mass communication means communicating with a large group of people. The art of communicating with the masses is not everyone’s cup of tea. A mass communicator has to work hard and work innovatively to keep the audience engaged with the content, visual, audio or text formats. The job of a mass communicator is to convey a message or content to the audience in an aesthetic manner without creating boredom and losing an audience. Mass Communication and media is diversified into Print, electronic or broadcast and digital media, which are further classified into several genres. The following article gives you much-needed information about Mass Communication and its classifications.
The scope for Career in Mass Communication has wide opportunities. In the earlier days, mass communication was executed only through street shows. With the advancement of technology, today in the 21st century, Mass communication had turned out to be one of the largest job providing sector. Print media started catering large amount of employment opportunities from the mid-90s. With the rise of television, in the 20th century, mass communication and media had witnessed new heights. It turned out to be a whole new industry. In India, for the past two decades, lakhs of Mass communication jobs have been created. Broadcasting media, Film & Television Industry, Advertising industry are big providers of Mass communication jobs.
List of Top Mass Communication Colleges in India is given below
Journalism is a prominent type of career in Mass communication. Journalism is a set of activities like Communicating, Investigating, Collecting, Editing, presentation etc. All of the activities of journalism are linked with mass communication. Print Media, Radio and Television are traditional forms of Media. Social media, Blogs, Online media are advanced forms of Media.
Journalist Reporter Scriptwriter News anchor Editor Photojournalists
DD Network, NDTV, Network 18, Viacom 18, Times group, BBC India, HT Media, Zee Media Corporation
An Advertiser creates campaigns to promote a product or a service. An Advertising agency undertakes promotion of a product or a service through several media viz, visual, audio, Banners, posters, paintings, pamphlets, signage boards, etc. With the help of modern technology, Advertising had taken a new face, Digital Marketing. Advertising on the internet or online with mobile devices as a platform is Digital marketing. Digital Marketing strategies Banner ads, video commercials, E-Mail marketing etc. Several internet giants are involved in Internet marketing namely, Google AdSense, Facebook Business, Amazon Advertising, Yahoo contextual ads, YouTube Advertising etc.
Logo designers Copywriter Font designers
DDB Mudra, Ogilvy & Mather, JWT India, Red Fuse Communications, Aquarius Promotions, Urja Communications, Grey India, Law & Kenneth Saatchi & Saatchi Pvt Ltd
After Journalism, Film and Television industry is the prominent type of Mass communication. Films and television programs exhibit the contemporary issues of society through their productions. Several departments such as story/scriptwriter, director, producer, videographer, musician, multimedia designer, art designer, fashion designer, actor etc. work together to bring out a final production which reaches the audience.
Reliance Entertainment, Red Chillies, YashRaj Films, Eros International, UTV Motion Pictures, Dharma Productions, Vinod Chopra Films, Viacom 18 motion pictures
Zee Entertainment, Sun TV Network, PVR, TV 18 broadcasting, DB Corp, Star Network, Sony Television Network
Mass Communication role in Social Media is an innovative and modern. Video and text content, images, GIFs, Blog posts, are modern form of mass communication media.
Facebook, WhatsApp, Instagram, YouTube, Snapchat, Twitter, LinkedIn, Quora, Pinterest, Hike
A Public Relations Manager is an official spokesperson of an organisation. Public Relations officer is the responsible individual to meet for communicating anything regarding the organisation.
Public Relations Officer
Public Relations Manager
Government departments, NGOs, Colleges, Universities, Corporate houses
Radios are the first electronic gadgets used in the modern type of mass communication. News, songs, several programs on socio-contemporary issues are the broadcasts of radio. FM Radios played a key role in the advancement of Radio Broadcasting.
Voice over artists Radio Jockey
All India Radio, Red FM, Big FM, Radio Mango, Radio Mirchi, Radio City
Some might confuse Mass Communication with journalism. As the name suggests mass communication is all about expressing an idea or concept to the masses at local, national or international levels with or without a necessary intent. On the other hand, Journalism is about informing people on a particular issue or subject. While Mass communication is more about expressing the content creatively and imaginatively, Journalism is about collecting the information and structuring and expressing it.
There may not be clear cut differences between the two but Journalism is more bent towards news reporting for newspapers, magazines or television, while mass communication is a much broader field encompassing radio, graphics, films, television, online media, documentary, events, advertising, corporate communications and so on.