Today, we are all living in a world of high and advanced technology where a new kind of technology is taking birth quite frequently. This is leading to a world where everyone wants to have or achieve things in the blink of an eye!
With the introduction of the “internet” back in 1983, a new kind of communication technology made it possible for people to stay connected all over the world. It was only six years later, i.e. in 1989 the “World Wide Web” was first introduced. A year later in 1990 a search engine “Archie” was created which marked the beginning of “Digital Marketing”.
With the advancement of technology today people are heavily indulged in consuming digital content via devices such as – smartphones, laptops, etc. hence the popularity of digital marketing has been steadily increasing over the years.
The term “Digital Marketing” which can also be referred to as “online marketing” is quite popular today. The majority of companies take advantage of digital platforms in promoting their brands and hence reaching a wider range of potential customers.
In an MBA degree programme, there are a variety of specializations that are offered to the candidates. MBA in Digital Marketing is one such specialized programme that is offered to the candidates. It refers to the study and application of digital marketing strategies and techniques within the context of a Master of Business Administration (MBA) programme.
The scope of an MBA in Digital Marketing is vast and offers numerous career opportunities in the digital marketing industry. In a broader way, digital marketing aims to connect brands with their target audience and leverage the power of digital platforms to increase brand visibility, drive website traffic, generate leads, and ultimately boost sales and revenue.
The field of digital marketing is constantly evolving, and with the right skills and knowledge, an MBA graduate in digital marketing can explore various job roles and make a significant impact in this industry.
The eligibility criteria for taking an admission to an MBA programme specialized in Digital Marketing requires a Bachelor’s Degree, Master’s Degree, or a certificate programme from any stream with a minimum aggregate of 50%. However, there may be a few cases where preferences are given to certain requirements such as – work experience in marketing, statistics, etc.
Following is a list of some of the entrance exams that are commonly accepted by institutions all across India.
An MBA in Digital Marketing programme aim to equip students with the knowledge and skills needed to effectively promote brands and products through digital channels. This includes understanding consumer behaviour, analysing data, developing marketing strategies, and leveraging technology to drive business growth.
It involves learning about the various aspects of digital marketing, including online advertising, social media marketing, search engine optimization (SEO), content marketing, and data analytics.
The syllabus for an MBA in Digital Marketing is diverse and covers various core subjects. Some of these subjects that are taught in the curriculum are listed below.
Topics
Search Engine Optimization (SEO)
Social Media Marketing
Email Marketing
E-Commerce Marketing
Search Engine Marketing (SEM)
Web Analytics
Content Strategy
Mobile Marketing
Competitor – Website Analysis
Product Marketing (Google Ads)
These curriculums typically cover a wide range of topics related to digital marketing, combining marketing theories with practical applications in the digital realm.
In today's digital age, businesses tend to rely heavily on digital marketing strategies for promoting their brands, products, and services. An MBA in digital marketing specialization provides a comprehensive understanding of various digital channels, analytics, consumer behaviour, market trends, and strategic planning.
Following is the list of the top 10 Business schools in India that offer courses with 2 years duration in this specialization.
List of top 10 B-Schools:
An MBA in Digital Marketing opens up a wide range of career opportunities in today's digitally-driven business landscape.
Following is the list of some of the job roles that are best suitable for graduates pursuing an MBA in Digital Marketing programme.
As a digital marketing manager, an individual is responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and sales. They need to oversee various digital channels, such as social media, email marketing, SEO, and content marketing.
This role focuses on managing and optimizing social media platforms to build brand presence, engage with the audience, and drive traffic and conversions. They create and curate content, monitor social media trends, and analyze performance metrics.
Search Engine Optimization (SEO) specialists play a crucial role in improving a company's visibility in search engine results. They conduct keyword research, optimize website content, build backlinks, and analyze SEO metrics to enhance organic search rankings.
Content marketing managers develop and execute content strategies to attract and engage the target audience. They oversee content creation, distribution, and promotion across various platforms, including blogs, websites, social media, and email campaigns.
In this role, an individual focuses on driving online sales and managing e-commerce platforms. They need to optimize product listings, improve user experience, analyze customer behavior, and implement strategies to increase conversion rates and revenue.
Digital analytics managers analyze data from various digital marketing channels to gain insights and optimize campaign performance. They use tools like Google Analytics to track and measure website traffic, user behavior, and conversion rates.
As a digital marketing consultant, an individual is responsible for providing expert advice and guidance to businesses on their digital marketing strategies. They are also required to assess the current strategies, identify opportunities for improvement, and develop customized plans to achieve marketing goals.
Brand managers are responsible for developing and maintaining a strong brand identity across digital platforms. They usually oversee brand messaging, visual identity, and customer experience to ensure consistency and build brand loyalty.
In this role, an individual has to plan and execute digital advertising campaigns across platforms like Google Ads, social media ads, and display networks. They are required to optimize ad performance, manage budgets, and analyze campaign results to drive maximum ROI.
As an MBA in Digital Marketing the knowledge and skills acquired from the programme can help an individual in starting their own digital marketing agency or online business. One can leverage the expertise to offer digital marketing services, manage client campaigns, and grow their own venture.
Candidates pursuing an MBA in Digital Marketing can secure themselves with lucrative salary prospects and excellent placement opportunities in India. The digital marketing industry is growing rapidly, and companies are actively seeking professionals with the knowledge and skills to navigate the online landscape.
The salary for MBA graduates in this field can vary depending on factors such as experience, job role, and company size. However, on an average, professionals with an MBA in Digital Marketing can expect to earn a salary ranging from INR 5 LPA (CTC) to INR 18.3 LPA (CTC).
With the right skills and experience, MBA graduates from this field can even earn higher salaries. Additionally, many renowned companies and start-ups actively recruit candidates with an MBA in Digital Marketing, from both online job portals as well as from the placement drives that are usually conducted by the top B-schools and other institutions in India.
Following is the list of some of the top recruiters for MBA in Digital Marketing graduates:
India's Top Recruiters
HCL
Google
Reliance
IBM
Amazon
Flipkart
Facebook
LinkedIn
Accenture
WPP Group
TCS
Adobe
BCG
Goldman Sachs
Mckinsey & Co
In summary, individuals can benefit quite a lot from pursuing an MBA in Digital Marketing. This degree program provides students with the knowledge of how to leverage technology and data to drive business growth, increase brand visibility, and engage with target audiences effectively. Graduates pursuing an MBA in digital marketing can gain a competitive advantage and are well-prepared to navigate the digital marketing landscape successfully.
With the increasing importance of digital channels in today's business landscape, professionals equipped with the skills and knowledge gained from this program are in high demand. The wide range of career opportunities and attractive salary prospects make it an appealing choice for aspiring marketers. As technology evolves, new opportunities are likely to emerge, providing even more avenues for growth and success. Therefore, graduates pursuing an MBA in Digital Marketing can open doors to a rewarding and fulfilling career in the dynamic world of digital marketing.
Q1. Why is pursuing an MBA in Digital Marketing a good choice for a better career?
Ans. Pursuing an MBA in Digital Marketing programme can make an individual find a wide range of career opportunities and attractive salary prospects which can be an appealing choice for aspiring marketers.
Q2. What are the eligibility criteria for pursuing an MBA program with a specialization in Digital Marketing?
Ans. The eligibility criteria for taking admission in an MBA programme specialized in Digital Marketing require a Bachelor’s Degree, Master’s Degree, or certificate programme from any stream with a minimum aggregate of 50%. However, there may be a few cases where preferences are given to certain requirements such as – work experience in marketing, statistics, etc.
Q3. What are the entrance exams that are mostly accepted by the top B – Schools in India for admission to an MBA Digital Marketing program?
Ans. The entrance exams that are accepted by the institutions are – CAT, XAT, MAT, CMAT, ATMA, MAH CET, GMAT, and NMAT.
Q4. What are the subjects that are mainly taught to an MBA Graduate specializing in Digital Marketing?
Ans. There are a variety of core subjects that are taught in the MBA in Digital Marketing course. Some of these subjects or topics are – Search Engine Optimization (SEO), Email Marketing, Web Analytics, Mobile Marketing, Product Marketing such as – Google Ads, Facebook Ads, etc.
Q5. What are the salary packages offered to an MBA Graduate with a specialization in Digital Marketing?
Ans. Professionals with an MBA in Digital Marketing can expect to earn a salary ranging from INR 5 LPA (CTC) to INR 18.3 LPA (CTC). However, the salary for MBA graduates in this field can vary depending on factors such as experience, job role, and company size.