An MBA in marketing has a broad and promising future. You can investigate a range of employment options in the marketing and advertising industries with an MBA. You can work as a sales manager, market research analyst, brand manager, product manager, marketing manager, or digital marketing specialist. You can design powerful marketing campaigns, assess market trends, recognize consumer behavior patterns, and develop effective marketing strategies with the information and abilities you acquire in an MBA in marketing program. Both traditional and digital industries have a strong need for marketing experts, making it a rewarding career choice.
For those who are interested in the marketing industry, an MBA in marketing offers a wide range of advantages and chances. Following an MBA in marketing can be a wise decision for the following reasons:
An MBA in Marketing Management is a specialized program that focuses on developing skills and knowledge in the field of marketing. This degree offers a comprehensive understanding of marketing strategies, consumer behaviour, market research, branding, advertising, and sales management. With an MBA in Marketing Management, individuals can explore various career opportunities in the marketing field. Some of the most popular job roles include:
1. Brand Manager - The brand manager works with the target market to develop a strategy that will align with the brand's goals. He or she also develops a strategy that will effectively communicate the brand's goals and mission. The brand manager also studies the customer's needs and employs successful marketing techniques to draw in and keep them as customers.
Salary of a Brand Manager- Brand managers usually get a salary of around 6 to 8 LPA. With the right skills and experience, they can get a higher salary of around 12 to 14 LPA. It is one of the highest paid jobs after MBA in marketing.
2. Sales Manager- Sales are one of the earliest types of marketing. A successful sales manager is expected to meet a predetermined goal and put in significant effort to obtain a bonus. Additionally, he or she ought to be well-spoken and presentable. Additionally, the sales manager needs to be able to manage a team and have strong leadership qualities. Additionally,
he or she is in charge of making plans and employing new distributors.
Salary of a Sales Manager- Starting salaries for sales managers often range between 5-7 lakhs. Depending on their expertise and skills, they can also anticipate receiving a salary package of between 8 to 9 lakhs.
3. Market Research Analyst - Market research analysts are hired by a variety of companies, such as Amazon, Flipkart, and Nielsen, to gain a deeper understanding of their customers. It is one of the highest paid jobs after an MBA in marketing. They are responsible for gathering all the information and data required to develop a strategy and a plan that targets a specific audience and helps the marketing team and the sales team execute their goals.
Salary of a Market Research Analyst- The starting salary for a market research analyst is around 6 to 8 lakhs per annum. With experience, this can go up to around 15-20 lakhs per year.
4. Business Development Manager- A talented person who works for a number of businesses is a business development manager. They are expected to create new business prospects, accomplish established goals, and carry out a number of duties. It's one of the top marketing jobs for MBA. Many organizations, like Google, Facebook, and Unacademic, employ a capable business development manager to help in the expansion of their operations.
Salary of a Business Development Manager- Starting pay for a skilled business development manager is from 8 to 10 lakhs per year. Additionally, based on their qualifications and expertise, they can anticipate receiving additional remuneration.
5. Digital Marketing Manager- People's life now revolve around digital marketing. With a relatively cheap budget, it enables them to reach a larger audience. Learn several digital marketing strategies as part of this subject. The digital marketing specialist can develop more original and successful plans because to its increased flexibility. After an MBA in marketing, it is one of the greatest careers.
With the essential skills to manage a variety of responsibilities related to digital marketing, many organizations in the nation hire MBA graduates. Search engine optimization, social media marketing, and web content creation are some of them.
Salary of a Digital Marketing Manager - A digital marketing manager can anticipate earning between 5-7 LPA. The salary can go to 12 LPA with the knowledge and expertise they have acquired.
MBA Marketing programs is a two year program that can be undertaken after earning any undergraduate degree. Advertising, digital marketing, and consumer psychology are all topics included in MBA marketing courses. The MBA in Marketing curriculum supports real-world projects where students can practice their leadership, cooperation, communication, and corporate ethics abilities.
The MBA in marketing syllabus is unique to each MBA schools. However, there are certain parallels in the topic matter throughout the various syllabus types. In the first and second semesters, they covered every topic related to MBA marketing. A selection of MBA marketing courses that are more frequently included in MBA marketing course curricula is provided below:
Topics that Covers in Marketing Specialization
Marketing Management: Principles and Practices
Consumer Behaviour and Market Research
Marketing Strategy and Planning
Brand Management and Product Development
Sales and Distribution Management
Advertising and Promotion Management
Digital Marketing and Social Media Strategies
International Marketing
Pricing and Revenue Management
Marketing Analytics and Data-driven Decision Making
Customer Relationship Management
Market Segmentation and Targeting
Marketing Communications and Public Relations
Retail Management
Strategic Management and Leadership
Entrepreneurship and Innovation in Marketing
Along with these required courses, MBA programs frequently offer electives that let students focus on certain areas of marketing, such as luxury branding, sports marketing, or digital marketing. To give practical experience and real-world application of marketing concepts, the syllabus may also contain case studies, group projects, industrial internships, and practical workshops.
Eligibility criteria for admission to an MBA program with a specialization in Marketing may vary from one institution to another. While certain requirements are generally consistent, some colleges may admit students based on merit rather than relying solely on entrance exams. Here are some typical admission criteria for an MBA in Marketing:
1. Candidates from the general category are typically required to possess a bachelor's degree in a related field from a recognized university with a minimum aggregate score of 50%.
2. For students belonging to reserved categories such as SC/ST/PWD, the minimum aggregate marks required in their bachelor's degree are usually lower, typically set at 45%.
3. Applicants in their final year of undergraduate studies are usually eligible to apply provisionally for the MBA program.
4. Most institutions require candidates to appear for a designated MBA entrance exam, which may include tests like CAT, XAT, SNAP among others, as part of the admission process.
5. There is typically no specific age limit for admission to an MBA in Marketing program.
Please note that while these are common eligibility standards, prospective students should verify the specific requirements of the institution they intend to apply to, as criteria may vary.
Depending on the business, experience, and region, the typical income for an MBA in marketing management in India can change. However, on average, MBA marketing graduates can anticipate an average income of around INR 6–10 lakhs annually. Professionals in marketing management can earn salaries up to and exceeding INR 10-25 lakhs annually with experience and career advancement, particularly in top positions or with global corporations.
Note - It's important to remember that these are just estimates, and actual salaries may differ.
Studying marketing in an MBA program is very popular and seen as a great option in India. It can lead to well-paying jobs. Here are top 10 B-Schools in India where you can study MBA in marketing or a similar program.
Name of the B-School
XLRI-Xavier School of Management
Management Development Institute
Symbiosis Institute of Business Management
S.P. Jain Institute of Management & Research
SVKM`s Narsee Monjee Institute of Management Studies
Amrita Vishwa Vidyapeetham
Great Lakes Institute of Management
Goa Institute of Management
International Management Institute
MICA
In conclusion, pursuing an MBA in marketing offers a wealth of advantages and prospects for people who want to succeed in the marketing industry. The degree offers a wide variety of professional options, excellent wages, opportunities for skill development, networking opportunities, and even business opportunities. Organizations are always in need of marketing specialists with advanced knowledge and strategic thinking due to the quick growth of marketing in the digital age. People who have an MBA in marketing are better prepared to satisfy these demands and succeed in this dynamic and always evolving industry.
Ques.1 Can an MBA in Marketing lead to entrepreneurship opportunities?
Ans: Yes, an MBA in Marketing can provide a strong foundation for entrepreneurship opportunities. As an entrepreneur, you can use your marketing knowledge and skills to start and grow your own business. An MBA in Marketing equips you with the necessary skills to identify market opportunities, develop effective marketing strategies, understand consumer behavior, and manage the various aspects of running a business. Whether it's launching a new product or service, establishing a brand, or devising marketing campaigns, your marketing expertise will play a crucial role in the success of your entrepreneurial venture.
Ques.2 What are the job prospects for MBA Marketing graduates?
Ans: MBA Marketing graduates have promising job prospects in various industries. They can find employment in sectors such as FMCG (Fast-Moving Consumer Goods), retail, e-commerce, advertising, consulting, media and entertainment, healthcare, finance, technology, and more. The demand for marketing professionals is high, and companies are constantly seeking individuals with strong marketing skills to develop effective strategies, conduct market research, manage campaigns, and drive business growth.
Ques.3 Is there a demand for MBA Marketing graduates in the job market?
Ans: Yes, there is a significant demand for MBA Marketing graduates in the job market. Marketing is an essential function for businesses to attract and retain customers, increase market share, and drive profitability. As companies continue to compete in the global market, they require skilled marketing professionals who can understand consumer behavior, develop effective marketing strategies, and leverage digital platforms to reach target audiences. The demand for marketing talent is expected to grow in the coming years, offering ample job opportunities for MBA Marketing graduates.
Ques.4 What skills do MBA Marketing graduates need to succeed in their careers?
Ans. MBA Marketing graduates need a combination of technical and soft skills to succeed in their careers. Technical skills include market research, data analysis, digital marketing, campaign management, brand management, and strategic planning. Soft skills such as communication, leadership, creativity, problem-solving, and teamwork are also crucial for marketing professionals to effectively collaborate with cross-functional teams, influence stakeholders, and drive marketing initiatives. Continuous learning and staying updated with industry trends and emerging marketing technologies are also essential for long-term career growth.
Ques.5 What main topics are covered in a marketing MBA?
Ans. Students who pursue an MBA in marketing management learn about sales, marketing, consumer trends, and numerous methods. Several talents are required if you want to work as a brand manager, media planner, or digital marketer. Operations management, marketing management, consumer behavior, brand insights strategy, digital marketing, social media marketing, product branding and marketing, and sales force management are some of the topics covered in an MBA in marketing program.