The School of Media Studies at Chandigarh University, Uttar Pradesh, hosted an on-campus interactive conclave-themed “Media Responsibility in the AI Age.” This one-day event sought to encourage the use of AI in the field of Media by thoughtful discussions and broaden attendees’ perspectives with other faculty members from various disciplines within Chandigarh University, Uttar Pradesh.
Prof. Sanjeev Ratna Singh, a digital broadcast expert and renowned author and keynote speaker, addressed the problems and the potential AI has in the media sphere and recognized the strength of this technology, but he focused more on the necessity of its safe usage. Professor Sanjeev Ratna did answer the questions of whether AI would take away jobs or not. He shared insights from his experience in Singapore’s upskilling programs for older workers, concluding that mastering AI could save time and enhance efficiency. He also focused on the necessity of human intervention as part of the collective responsibility in mitigating the harms of AI taking over the media industry.
Prof. Sudhir Mishra, resident editor of Navbharat Times in Lucknow, also addressed the gathering. He applauded the administration for its active academic atmosphere and high technology infrastructural facilities that will help in increasing job opportunities for media students. He shared his experience from the industry and shared practical cases with the audience. He emphasized that technological changes are part of broader socio-historical transformations sweeping Indian society, making it necessary for many to develop new skills to keep pace.
The conclave reiterated the importance of human intervention and the goal of producing ethically responsible media professionals and journalists through an updated curriculum such as that used at Chandigarh University’s School of Media Studies.
Speaking on the occasion, Dr. Thipendra P. Singh, Pro Vice Chancellor of Chandigarh University, Uttar Pradesh, discussed the identification of deepfakes and the inevitable decline of traditional print media as digital platforms rise.
The BA (Hons.) JMC program under the School of Media Studies aims to nurture future-ready thinkers, entrepreneurs, and socially conscious global citizens. Its curriculum emphasizes human-machine synergy, reflecting the demands of a workforce built on collaboration between artificial and human intelligence, to make ethically aware citizens dedicated to democratic, unbiased reporting
Concluding the event, Dr. Om Prakash Dwivedi, Director of the Faculty of Humanities & Liberal Arts, outlined the foundational vision of CU’s AI-integrated Media Studies department. He expressed concern over the diminishing opportunities to nurture and share diverse viewpoints, arguing that such diversity is essential for representing a wide array of social perspectives. He also highlighted the media industry’s responsibility of preserving this critical space for public discourse.
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