2. News
  3. News Details

IIM Calcutta To Offer Programme In AI-Powered Marketing

Posted On: 27/02/2020      Updated On: 27/02/2020

IIM Calcutta announced on Wednesday an advanced programme in artificial intelligence-powered marketing. The programme will help marketing professionals transition into the world of artificial intelligence (AI) to scale and personalise their campaigns, the premier B-school said.

The programme, launched in partnership with TalentSprint, will commence in May.

A Salesforce report shows that adoption of AI by marketing professionals has grown by 44 per cent since 2017.

The growth of AI use is projected to rise by 257 per cent in the next two years, the institute said.

"Therefore, there is a massive rise in demand for marketing professionals who can use AI and machine learning to amplify marketing yield and transform the customer experience," it said.

"IIM-Calcutta with its acknowledged expertise in analytics, marketing and information technology is pleased to partner with TalentSprint to offer this cutting-edge programme for the marketing professionals of tomorrow," co-programme director Saravana Jaikumar said.
More News
VVISM Launches Industry-Integrated BS Computer Science Program in Collaboration with TalentSprint
Vishwa Vishwani Institute of Systems and Management (VVISM) has announced the launch of its forward-looking BS Computer Science program in collaboration with TalentSprint, marking a significant step toward industry-aligned technology education. This ...
Posted On: 13/02/2026
Read more
IBS Selection Process 2026
IBS Selection Process 2026 scheduled for Feb 14-22nd   It`s your time now!  Last year a great number of candidates  attended the selection process at IBS Hyderabad Campus  To know their experiences click here  https://...
Posted On: 05/02/2026
Read more
CU Engineers Grab Rs 12.85 LPA Placements at Maruti Suzuki
CU Engineers Grab Rs 12.85 LPA Placements at Maruti Suzuki Engineering students from the Automobile and Mechanical disciplines to begin their professional careers with the largest automobile manufacturer in India India’s top ranked private un...
Posted On: 04/02/2026
Read more
National Student Fest SANSKRITI 2K26 inaugurated at IPE, Shamirpet Campus - Reg.
The Institute of Public Enterprise (IPE), a premier B-School in Hyderabad successfully inaugurated its two-day National Management Fest, SANSKRITI 2K26, on 29 and 30 January 2026 at its Shamirpet Campus, witnessing vibrant participation from manageme...
Posted On: 31/01/2026
Read more
National Student Fest SANSKRITI 2K26 inaugurated at IPE, Shamirpet Campus - Reg
The Institute of Public Enterprise (IPE), a premier B-School in Hyderabad successfully inaugurated its two-day National Management Fest, SANSKRITI 2K26, on 29 and 30 January 2026 at its Shamirpet Campus, witnessing vibrant participation from manageme...
Posted On: 29/01/2026
Read more
SVKM’s NMIMS opens undergraduate registrations for 2026–27 admissions across Commerce, Engineering, Law, Design, and Mathematics
SVKM’s NMIMS opens undergraduate registrations for 2026–27 admissions across Commerce, Engineering, Law, Design, and Mathematics Registrations are now open through NPAT, NCET, NLAT, NDAT, and MST for SVKM’s NMIMS, India’s top...
Posted On: 29/01/2026
Read more
IBSAT 2025 results are declared today at 5 PM
The IBSAT 2025 Test with scholarships was successfully concluded on 27 & 28 December 2025.  The test results will be declared today at 5:00 PM, the top 500 IBSAT rankers will also receive their scholarship letters along with the result. The...
Posted On: 30/12/2025
Read more
Chandigarh University, Uttar Pradesh, to Host India’s First Agentic AI Founders’ Hackathon
Announcement Article For Hackathon Chandigarh University, Uttar Pradesh, to Host India’s First Agentic AI Founders’ Hackathon - “0 to 1 - Hack with Uttar Pradesh” Chandigarh University, Uttar Pradesh (CU-UP), Technology Busi...
Posted On: 28/10/2025
Read more
NALSAR University of Law Announces Opening of MBA Admissions for the Academic Year 2025–2026
  NALSAR University of Law, Hyderabad — a premier government institution and ranked 3rd in India (NIRF, 2025)— announced the opening of admissions for its MBA Programme (Batch of 2025–2027). The inauguratio...
Posted On: 13/10/2025
Read more
Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath, inaugurated India’s First AI-Augmented Multidisciplinary University, Chandigarh University, Uttar Pradesh
  On 26th July 2025, Chandigarh University, Uttar Pradesh campus, was inaugurated by the Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath. Chandigarh University's Unnao campus will revolutionize higher education through AI integra...
Posted On: 28/07/2025
Read more
View all

Top Universities/Colleges