IIM Calcutta To Offer Programme In AI-Powered Marketing

IIM Calcutta announced on Wednesday an advanced programme in artificial intelligence-powered marketing. The programme will help marketing professionals transition into the world of artificial intelligence (AI) to scale and personalise their campaigns, the premier B-school said.

The programme, launched in partnership with TalentSprint, will commence in May.

A Salesforce report shows that adoption of AI by marketing professionals has grown by 44 per cent since 2017.

The growth of AI use is projected to rise by 257 per cent in the next two years, the institute said.

"Therefore, there is a massive rise in demand for marketing professionals who can use AI and machine learning to amplify marketing yield and transform the customer experience," it said.

"IIM-Calcutta with its acknowledged expertise in analytics, marketing and information technology is pleased to partner with TalentSprint to offer this cutting-edge programme for the marketing professionals of tomorrow," co-programme director Saravana Jaikumar said.

More News
ICAI CA July 2021 Exam Admit Card Released
The Institute of Chartered Accountants of India (ICAI) has released the CA 2021 admit cards for July exams today. Candidates can download the CA foundation, CA inter and CA final admit cards from the official ICAI website -- icai.org. ...
LSAT India 2021 Result Announced; List Of 21 Toppers Released
The Law School Admission Council (LSAC) today announced that it successfully completed the administration of the LSAT—India 2021 with the release of the result. Due to the pandemic, LSAC developed an online, remotely proctored format for the LS...
Mizoram Board To Announce Class 12 Results Today
The Mizoram Board of School Education will announce the MBSE Class 12 results today. A notification issued by the board on Wednesday said that result of the Class-12 examinations will be declared by noon today. The MBSE HSSLC result 2021 will be decl...
JEE, NEET: List Of Top Medical, Engineering Colleges In India
With the National Institutional Ranking Framework (NIRF), the Education Ministry ranks top institutions of higher education under different categories. These include categories for engineering and medical colleges, among others. Admission to undergra...
MHT CET Could Be Held By 1st Week Of August: Maharashtra Minister
The CET or the Common Entrance Test for professional courses after Class 12th in Maharashtra could be held in the last week of July or first week of August, Higher and Technical Education Minister Uday Samant said here on Tuesday. Speaki...
Common Law Admission Test (CLAT) 2021 Date Announced
The Consortium of National Law Universities has announced the Common Law Admission Test (CLAT) date. CLAT 2021 will be held on July 23. The admission test will be held between 2 pm and 4 pm for both undergraduate (UG) and postgraduate (PG) programmes...
UP Board Class 10, 12 Result 2021: Guidelines Soon, No Merit List This Year
Uttar Pradesh Chief Minister Yogi Adityanath on Sunday said that the Board of Secondary Education will soon issue the guidelines and prepare the results of Classes 10 and 12 students. In the absence of examinations, the Board will not release a ...
VITEEE Result 2021 Declared; Direct Link
The Vellore Institute of Technology has declared the VITEEE result 2021 or VIT Engineering Entrance Examination Result 2021 on the official website– vit.ac.in. Those who have appeared in the examination need to enter their application number an...
NIFT 2021 Final Result Announced For BDes, Other Programmes
The National Institute of Fashion Technology (NIFT) has announced final results for admission to BDes, BFTech and other programmes. Students who appeared in the interview round after clearing the preliminary entrance examination can visit the officia...
States Gear Up For Entrance Exams After Cancelling 12th Board Exams
As Class 12 board exams have been cancelled by most of the states and the two central boards – CBSE and CISCE – the next step for the students is taking admission to undergraduate courses. Some of the top universities – DU, JNU, Jam...