2. News
  3. News Details

IIM Calcutta To Offer Programme In AI-Powered Marketing

Posted On: 27/02/2020      Updated On: 27/02/2020

IIM Calcutta announced on Wednesday an advanced programme in artificial intelligence-powered marketing. The programme will help marketing professionals transition into the world of artificial intelligence (AI) to scale and personalise their campaigns, the premier B-school said.

The programme, launched in partnership with TalentSprint, will commence in May.

A Salesforce report shows that adoption of AI by marketing professionals has grown by 44 per cent since 2017.

The growth of AI use is projected to rise by 257 per cent in the next two years, the institute said.

"Therefore, there is a massive rise in demand for marketing professionals who can use AI and machine learning to amplify marketing yield and transform the customer experience," it said.

"IIM-Calcutta with its acknowledged expertise in analytics, marketing and information technology is pleased to partner with TalentSprint to offer this cutting-edge programme for the marketing professionals of tomorrow," co-programme director Saravana Jaikumar said.
More News
CBSE Class 12 Special Examination 2026: Official Date Sheet Released for West Asian Students; Exams Begin October 23
CBSE Class 12 Special Examination 2026: Official Date Sheet Released for West Asian Students; Exams Begin October 23 NEW DELHI — The Central Board of Secondary Education (CBSE) has officially announced the timetable for the Class 12 Special Ex...
Posted On: 10/10/2026
Read more
UPSC National Defence Academy 2 Result 2026 Out
UPSC National Defence Academy 2 Result 2026 Out NDA 2 Result 2026 has been officially released by the Union Public Service Commission (UPSC). Candidates who participated in the written examination can now access and download their results in PDF for...
Posted On: 10/10/2026
Read more
Amrita Vishwa Vidyapeetham Unveils AEEE 2027 Roadmap: B.Tech Exams Scheduled From April 15 to May 7
Amrita Vishwa Vidyapeetham Unveils AEEE 2027 Roadmap: B.Tech Exams Scheduled From April 15 to May 7 Amrita Vishwa Vidyapeetham has officially released the exam schedule and key guidelines for the Amrita Entrance Examination - Engineering (AEEE) 2027...
Posted On: 09/10/2026
Read more
UGC-NET December 2026 Registration
UGC-NET December 2026 Registration Begins, Check Deadline, Exam Dates The National Testing Agency (NTA) has announced the opening of applications for the UGC-NET December 2026 examination, which is an essential step for those seeking the Junior Rese...
Posted On: 09/10/2026
Read more
NIT Patna Unveils Research Openings: Comprehensive Guide to Odd Semester PhD Admissions 2026–27
NIT Patna Unveils Research Openings: Comprehensive Guide to Odd Semester PhD Admissions 2026–27 The National Institute of Technology (NIT) Patna has officially rolled out its admission process for Doctor of Philosophy (Ph.D.) programs for the ...
Posted On: 08/10/2026
Read more
Birla Institute of Technology and Science Law School Mumbai Admissions 2027-28
Birla Institute of Technology and Science Law School Mumbai Admissions 2027-28 Mumbai — BITS Law School, operating under the aegis of BITS Pilani (an Institution of Eminence), has officially commenced the admission process for its five-year in...
Posted On: 08/10/2026
Read more
IIM Ahmedabad Unveils Major Overhaul for MBA Admission 2027: CAT Percentiles and 65% Weightage Take Center Stage
IIM Ahmedabad Unveils Major Overhaul for MBA Admission 2027: CAT Percentiles and 65% Weightage Take Center Stage NEW DELHI: The Indian Institute of Management (IIM) Ahmedabad has rolled out significant structural revisions to its admission policy fo...
Posted On: 07/10/2026
Read more
Indian Coast Guard Recruitment 2026
Indian Coast Guard Recruitment 2026 The Staff Selection Commission (SSC) has announced recruitment for 365 positions within the Indian Coast Guard, inviting applications from eligible male and female Indian citizens. The application window commenced...
Posted On: 07/10/2026
Read more
UPSC Engineering Services Examination 2027: Registration Closes Today, Check Schedule, Vacancies, and Selection Process
UPSC Engineering Services Examination 2027: Registration Closes Today, Check Schedule, Vacancies, and Selection Process The application window for the Union Public Service Commission (UPSC) Engineering Services Examination (ESE) 2027 officially clos...
Posted On: 06/10/2026
Read more
UTET Answer Key 2026 Out
UTET Answer Key 2026 Out The Uttarakhand Board of School Education (UBSE) has published the provisional answer key for the Uttarakhand Teacher Eligibility Test (UTET) 2026. Candidates who participated in the UTET exams 1 and 2 can access and downloa...
Posted On: 06/10/2026
Read more
View all

Top Universities/Colleges