IIT-Kharagpur launches online short-term digital marketing course, invites applications

Classes for the new programme will be conducted from January 15 to January 19, 2024. Candidates will be admitted on a first come first serve basis.

The Indian Institute of Technology (IIT) Kharagpur has launched an online short-term course on digital marketing – Marketing in the Digital World. The institute is inviting applications for the online course. The course curriculum is designed for mid-level managers working in any business domain, MSME and startup entrepreneurs as well as digital marketing enthusiasts.

Classes for the new programme will be conducted from January 15 to January 19, 2024. Candidates will be admitted on a first come first serve basis. The institute has fixed the maximum number of students to be admitted for the course at 50. The last date for submission of online application is January 10, 2024.

The new programme will provide hands-on training to the participants in the art of using emails, social media marketing, web marketing, affiliate, sponsored and performance marketing.

IIT Kharagpur students joining the course will not have to pay any fee. However, for industry and faculty participants, the course fee is Rs 11,800 and Rs 8,850 respectively. For students, the IIT Kharagpur online short term digital marketing course fee is Rs 5,950.

The course content of the programme will include digital marketing in the disruptive era, the background, concept and content creation, content curation and video hosting, attribution modelling, customer relationship management using digital marketing and measuring effectiveness of digital marketing.

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