Career in Digital Marketing

   Career in Digital Marketing

Scope | Courses | Jobs

The evolution of marketing has gone from mouth publicity to wall paintings, wall posters, pamphlets, cloth banners, hoardings and so on. With the invention of Television, Marketing and advertisement had taken a new turn. Television commercials dominated the advertising industry. Innovative commercials mixed up with catchy music innovative script, and mesmeric acting, these commercials ruled the advertising industry for almost two decades.

Digital Marketing

Then came the revolution of information technology. With the widespread of internet facilities to every nook and corner, usage of portable and mobile gadgets had rapidly increased. Computers and laptops came to every house, mobile phones had reached to every human being on the planet. The time spent on television had drastically shifted to mobiles and computers. With this transformation, marketing strategies also took a great transformation. Advertising and promoting goods and services on mobile devices got a brand new name “Digital Marketing".

Promotion of a product or service on platforms like mobiles, desktops, laptops, digital signage, and other electronic gadgets using the internet as a medium is called as digital marketing. Digital Marketing is an art of promoting a product or service, online using banner ads, emails, commercials online, etc.

Scope for Digital Marketing

Digital Marketing changed the perception of marketing and advertisement. Several corporate giants like Google, Microsoft, Facebook, and Amazon had invented their own platforms for digital marketing. Scope for digital marketing seems never-ending. As long as the end-user is connected to his mobile devices, he is a target customer. And hence, the scope for digital marketing had no limits until another new innovation is invented for marketing and advertising, which is not traceable in the near future. With the ample amount of job opportunities, Career in digital marketing have no limits.

Fundamentals of Digital Marketing

  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing

Digital Marketing Training

To have a successful career in digital marketing, one has to go through the nuts and bolts of digital marketing. There are several institutes offering digital marketing training. Though it is not mandatory to have digital marketing training to have a successful career in digital marketing, some companies prefer to recruit candidates from reputed digital marketing training institutes. There are several websites offering digital marketing courses, online. But, finally it the skills that matter to have a successful career in digital marketing.

Digital Marketing Courses

Digital marketing courses are offered as a certificate course by many institutes in all metropolitans, tier 1 and tier 2 cities. With the increasing demand for digital marketing courses, several universities and colleges started offering graduate and masters programs in digital marketing. Most of all b schools are offering graduate, masters and postgraduate diploma courses in digital marketing.

Graduate Courses

BBA in Digital Marketing

Postgraduate Courses

MBA in digital marketing

Postgraduate diploma courses

PGD in Digital Marketing

Digital Marketing Eligibility

  • Good communication skills, organisational skills, and creative imagination are pre-requisites for any digital marketing enthusiast. Content writing skills is added advantage
  • For Graduate Courses - 10+2
  • For Postgraduate courses – Graduation with any discipline from a recognised university

Digital Marketing Jobs

Digital Marketing Executive

Digital Marketing Executive is the entry-level position in the digital marketing profession. A Digital marketing executive assists his manager in designing and executing online promotions. The job of the digital marketing executive is to prepare periodical reports and assessments on the results of promotions.

Marketing Research Analyst

A marketing Research Analyst analysis the market and target customers before shooting a promotion. The job of a Marketing Research Analyst is to prepare the record of target customers for promotion of a product or service. Monitoring and forecasting marketing and sales trends are part of a marketing research analyst.

SEO Executive

Search Engine optimisation – SEO Executive plays a key role in optimising website traffic. By using different SEO strategies, an SEO Executive tries to bring his client’s website to the possible best position in generic search or organic search.

Content writer / Content developer

Content plays a crucial role in digital marketing. Whatever the type of content, text, image or a video, a content developer creates appealing commercials for online promotions. A content writer scripts best possible content, essays, passages, one-liners, to grasp the attention of the target audience. 

Content Marketing Manager

Content Marketing Manager is responsible for promoting or marketing the content with a motive of sales, quality leads, web traffic or clicks in return. A content marketing manager guides the Content writer/content developers to create content according to his marketing strategies.

SEO Manager

SEO Manager is responsible for the successful outcome of SEO strategies of the organisation. SEO Manager leads SEO executives, content developers in executing his SEO Strategies.

Brand Manager

In a digital marketing agency, a brand manager is allotted a portfolio of a client for promoting the client’s brand. Brand manager uses several strategies like SEO, SMM, and SEM to promote his client’s brand or product.

Social Media Marketing Executive

SMM Executive or a Social Media Marketing Executive plays a key role in the promotion of a product or service on different social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat etc.

Social Media Marketing Manager

A social media manager sketches strategies of promotion of products or services on different social media platforms. They work with designers, SEO experts, SMM Executives, content developers and brand managers to finalise a promotion strategy on Social media.

Digital Marketing Manager

The position of a Digital Marketing Manager is much sought after job among all digital marketing jobs. A digital Marketing manager sets goals and targets and looks after all the digital marketing departments run simultaneously to reach the desired goal. He also works as a liaison between client and his employees. A digital marketing manager holds the top-level rank in digital marketing.

Top recruiters in Digital Marketing

With the transformation of marketing and advertising from traditional to digital media, a vast amount of digital marketing jobs have been created. Today, it is inevitable for every corporate firm to promote their products or services on digital platforms. The following companies are top recruiters in digital marketing.

  • Digital Marketing Agencies
  • Advertising Agencies
  • IT Companies
  • MNCs with digital marketing domains
  • Private universities
  • Real Estate Firms
  • Web designing and developing companies
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