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Apeejay School of Management (ASM) Facilities Details

The Apeejay School of Management (ASM), located in Sector 8, Dwarka, New Delhi, is a flagship management institution established in 1993 under the aegis of the Apeejay Education Society. Approved by the All India Council for Technical Education (AICTE), accredited by the National Board of Accreditation (NBA), and recognized by the Association of Indian Universities (AIU) for PGDM equivalence to an MBA, ASM focuses on nurturing ethical, competent, and business-ready leaders.

The foundation of ASM’s academic reputation rests on its faculty body, which comprises seasoned academic scholars, researchers, policy advisors, and corporate management veterans.

1. Faculty Structure & Profile

ASM employs a dual-tiered faculty framework that integrates internal academic leadership with practical corporate insights:

  • Core Academic Faculty: Full-time professors, associate professors, and assistant professors responsible for leading specialized academic areas (Finance, Marketing, HR, Operations, Business Analytics, and IT), curriculum design, empirical research, and institutional administration.

  • Adjunct & Visiting Professors: Industry leaders, C-suite executives, and consulting practitioners from organizations such as Boston Consulting Group (BCG), multinational corporations, and global universities who lead specialized elective modules, executive workshops, and industry masterclasses.

  • Emeritus & Research Guides: Senior academic mentors who supervise Management Development Programs (MDPs), institutional research projects, and faculty development initiatives.

2. Qualifications & Industry Experience

The teaching staff at Apeejay School of Management combines academic research credentials with hands-on corporate and consulting background:

  • Academic Qualifications: Over 80% of the core faculty members hold Ph.D. degrees from reputed national and international universities and institutes (including IITs, IIFT, and central management universities). A significant number are UGC-NET qualified with specialized master's degrees (MBA, M.Com, M.Tech).

  • Industry & Professional Background: Faculty members bring substantial professional exposure in corporate finance, market research, brand management, supply chain analytics, and enterprise IT solutions. Many serve as corporate trainers and consultants for private enterprise and public sector undertakings (PSUs).

  • Research Output: The faculty regularly publishes empirical research papers, business case studies, and books indexed in Scopus, ABDC, and Web of Science databases, alongside participating in global academic conclaves.

3. Student–Faculty Ratio

  • Favorable Classroom Dynamics: ASM maintains a low student–faculty ratio (typically around 10:1 to 15:1), conforming to AICTE norms for PGDM programs.

  • Personal Mentoring System: Each student is assigned a dedicated faculty mentor from their first term. Mentors provide academic support, track individual progress, guide summer internships, supervise final research projects, and assist with corporate career planning.

4. Teaching Methods & Pedagogy

ASM follows a learner-centric, outcome-based education (OBE) model designed to mirror corporate problem-solving environments:

  • Case-Based Pedagogy: Standard lecture delivery is heavily supplemented with real-world case analyses sourced from Harvard Business Publishing, IIMA Case Centre, and indigenous corporate scenarios.

  • Experiential & Practical Learning: Students actively participate in simulated business games, live consulting projects, field surveys, market research assignments, and enterprise resource planning (ERP)/analytics software labs.

  • Management Development Programs (MDPs) & Conclaves: The faculty regularly hosts MDPs, national seminars, and corporate conclaves, giving students direct interaction with operational managers and industry leaders.

  • Continuous & Multi-dimensional Evaluation: Assessment is distributed across class participations, case write-ups, mid-term term papers, live project presentations, corporate internship evaluations, and comprehensive end-term examinations.

Key Faculty Members at ASM Dwarka, New Delhi

The following table provides details of prominent core faculty members, academic heads, and senior professors at Apeejay School of Management, New Delhi:

Faculty Name Designation Educational Qualifications Primary Area of Specialization / Expertise
Dr. R.P. Hooda Senior Emeritus Faculty / Advisor Ph.D., Master's Degree Quantitative Techniques, Statistics & General Management
Dr. Etinder Pal Singh Senior Professor & Deputy Director Ph.D., MBA Marketing Management & Consumer Behaviour
Dr. Shweta Jha Associate Professor Ph.D., MBA Human Resource Management & Organizational Behaviour
Dr. Vernika Agarwal Associate Professor Ph.D., M.Tech / MBA Operations Management, Supply Chain & Business Analytics
Dr. Neha Gupta Associate Professor / Asst. Professor Ph.D., MBA Information Technology & E-Commerce / Digital Business
Dr. Shubhra Bahal Assistant Professor Ph.D., MBA / M.Com Financial Accounting, Corporate Finance & Investment Management
Prof. Saumya Satija Assistant Professor Ph.D. (Pursuing - IIFT), MBA Business Analytics, AI in E-Commerce & Marketing
Prof. Chhaya Wadhwa Assistant Professor Ph.D. / PG Management Business Communication & Soft Skills Development
Prof. Usha Ravi Assistant Professor / Faculty Postgraduate / Academic Specialist General Management & Health/Wellness Management

Frequently Asked Questions (FAQs)

Q1. What are the general academic qualifications of the faculty at ASM New Delhi?

Ans. A high majority of core faculty members at ASM hold doctoral degrees (Ph.D.) in management and related disciplines, backed by UGC-NET certifications and master's degrees (MBA, M.Tech, M.Com).

Q2. How does ASM involve industry leaders in the teaching process?

Ans. ASM bridges academic concepts with industry practices by bringing in adjunct professors, industry speakers, corporate trainers, and executive consultants for specialized guest lectures, practical workshops, and advisory council evaluations.

Q3. How does the faculty mentorship system function at ASM Dwarka?

Ans. Every student is paired with a core faculty mentor who provides individualized guidance throughout the PGDM program, covering academic goal setting, summer internship monitoring, research paper writing, and career preparation.

Q4. Are faculty members involved in research and corporate consulting?

Ans. Yes. Core faculty members actively engage in empirical business research, publish in peer-reviewed Scopus and ABDC-indexed journals, develop teaching case studies, and design specialized Management Development Programs (MDPs) for corporate organizations.

Q5. What practical tools and platforms do faculty use for business analytics and IT teaching?

Ans. ASM faculty incorporate business software labs into teaching modules, using industry-standard tools such as Advanced Excel, SPSS, Python, R, Power BI, and ERP simulations for practical instruction in business analytics, finance, and marketing research.

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