The new programme will be launched in partnership with media insights and analytics firm, Ormax Media.MICA will introduce a new programme on Media Platforms Analytics. The new programme seeks to equip students with an understanding of multiple aspects of media analytics, audience engagement, and how to measure and analyze data to build a media platform. The course will be conducted by media professionals at Ormax Media and will cover three domains – streaming, “Around 50 second-year students from the Media and Entertainment Management (MEM) specialization will be exposed to a 360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains mentioned above,” an official statement issued in this regard said.
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