Apeejay Institute of Mass Communication (AIMC) : Ranking, Admissions 2027-28, Courses, Fees, Placements, Scholarship

Apeejay Institute of Mass Communication (AIMC), established in 2003 under the aegis of the Apeejay Education Society, is a premier private media, mass communication, and digital design institute located in New Delhi. Approved by the All India Council for Technical Education (AICTE), Ministry of Education, Government of India, AIMC functions as a center for media education, equipping students with practical industry skills across broadcast journalism, advertising, public relations, event management, digital marketing, and television production.

Situated on a modern campus in Sector 8, Dwarka, New Delhi, AIMC offers an advanced media infrastructure. Campus facilities include fully equipped television news studios, multi-camera production setups, video editing suites, digital sound recording facilities, high-performance apple/PC analytics and media workstations, executive seminar halls, an auditorium, a central reference digital library stocking national and international media journals, Wi-Fi connectivity, cafeteria hubs, and student activity areas.

The academic orientation blends theoretical principles with practical industry exposure, incorporating hands-on studio work, live newsroom assignments, domain-specific workshops, continuous corporate media guest lectures, print and digital publication projects, soft-skills development sessions, and mandatory corporate internships with media houses.

• Fees range: Approximately INR 2,90,000 to INR 3,00,000 per year (Approximately INR 2,90,000 to INR 6,00,000 total course fee) depending on whether the candidate selects a 1-year Post Graduate Diploma or the 2-year flagship PGDM program.
• Flagship programs: Post Graduate Diploma in Management (PGDM in Mass Communication) and 1-Year Post Graduate Diplomas in Advertising & Marketing Communication, Television & Radio Journalism/Production, Corporate Communication & Event Management, and Digital Media & Online Journalism.
• Recognition: Approved by AICTE, New Delhi (PGDM) and established by the Apeejay Education Society.
• Academic focus: Broadcast Journalism, Digital Media & Online Publishing, Advertising Strategy, Corporate Communication, Public Relations, Event Management, Television Production, and Financial Journalism.

Important Admission Dates (Tentative)

The tentative admission schedule for postgraduate media and management academic sessions (2026–27) at Apeejay Institute of Mass Communication is outlined below:

Apeejay Institute of Mass Communication Admissions 2026–27

Admissions to programs at AIMC Dwarka are entrance-test and interview-based, evaluated through national management entrance percentiles or the in-house Apeejay Entrance Test followed by profile screening rounds.

Selection Process:

• Postgraduate Management (PGDM - Mass Communication): Candidates are evaluated based on valid scorecards in national entrance examinations such as CAT, XAT, MAT, CMAT, ATMA, or GMAT, followed by Group Discussion (GD) and Personal Interview (PI) rounds.
• Post Graduate Diploma Programs (1-Year Tracks): Selection is based on the Apeejay Entrance Test followed by a Personal Interview (PI). Candidates securing 60% or above in graduation are exempted from the written test and proceed directly to the interview round.
• Composite Scoring: Offers are prepared based on written test/entrance performance, personal interview evaluations, past academic performance (Class 10th, 12th, and Graduation marks), and relevant work/portfolio experience.

General Eligibility Criteria:

• PGDM Program (2 Years): A recognized Bachelor’s degree in any discipline from a UGC-recognized university with a minimum of 50% aggregate marks.
• PG Diploma Programs (1 Year): Successful completion of a Bachelor’s degree in any stream from a recognized university.
• Final-year graduation students are eligible to apply provisionally.

Courses Offered at Apeejay Institute of Mass Communication

Apeejay Institute of Mass Communication offers specialized AICTE-approved postgraduate management and 1-year professional diploma programs:

Postgraduate Management Program (2 Years Full-Time):

• PGDM – Management in Mass Communication (AICTE Approved): Covers media business models, strategic marketing, digital media architecture, broadcast management, and corporate communication strategies.

Post Graduate Diploma Programs (1 Year Full-Time):

• PG Diploma in Advertising & Marketing Communication: Brand management, media planning, consumer research, creative copywriting, and campaign management.
• PG Diploma in Television & Radio Journalism / Production: News anchoring, reporting, multi-camera studio production, video editing, and radio programming.
• PG Diploma in Corporate Communication & Event Management: PR strategies, crisis management, corporate brand identity, event planning, and sponsorship models.
• PG Diploma in Digital Media & Online Journalism: Web content creation, SEO, social media marketing, digital publishing, and data journalism.
• PG Diploma in Business & Financial Journalism: Financial news reporting, stock market analysis, trade economics, and corporate financial media.

Fee Structure of Apeejay Institute of Mass Communication

The approximate tuition fee structure across major program streams at Apeejay Institute of Mass Communication, Dwarka is detailed below:

• Note: Course tuition fees cover academic instruction, studio usage, software lab usage, and basic workshop resources. Application fees (INR 900), examination charges, refundable caution deposits, and optional transportation or residential hostel accommodation fees are billed separately per institute rules.

Campus Infrastructure and Academic Life at Apeejay Institute of Mass Communication

• Dwarka, New Delhi Location: Situated in Sector 8, Institutional Area, Dwarka, New Delhi, offering transit access via the Delhi Metro network and proximity to national media centers.
• Academic & Production Amenities: Fully functional TV news studios, audio-radio production rooms, non-linear editing (NLE) setups, computer labs, an auditorium, and a digital central library stocking global communication journals.
• Student Activities: Live news production exercises, annual media fests (We've), documentary screenings, corporate conclaves, industry site visits, and guest lectures by prominent media personalities.

Training, Placement & Career Guidance at Apeejay Institute of Mass Communication

AIMC operates a Corporate Relations and Placement Cell that coordinates pre-placement training, portfolio development, mock interviews, anchor grooming, and campus recruitment drives with national media networks.

• Placement Performance Highlights:
• Average Salary Package: INR 3.80 LPA – INR 5.50 LPA
• Highest Salary Package: Up to INR 8.00 LPA – INR 10.00 LPA
• Key Sectors: Television news channels, digital news platforms, advertising agencies, public relations consultancies, event management firms, and content creation studios.
• Top Recruiters: Leading media and corporate organizations including NDTV, Aaj Tak, Zee Media, Times Network, ABP News, Ogilvy, McCann, Perfect Relations, Hakuhodo, and Dentsu.

Why Choose Apeejay Institute of Mass Communication, New Delhi?

Apeejay Institute of Mass Communication provides AICTE-approved and industry-focused media and management education backed by the Apeejay Education Society. Located in Dwarka, New Delhi, its advanced television studios, practical learning approach, 1-year specialized diplomas starting at INR 2,90,000 total course fee, robust portfolio development, and strong corporate linkages across major Indian media houses make it a premier choice for students pursuing careers in media and communications.

Apeejay Institute of Mass Communication FAQs

Q1. Is Apeejay Institute of Mass Communication approved by AICTE?

Yes, the two-year PGDM program in Mass Communication at AIMC is approved by the All India Council for Technical Education (AICTE), New Delhi.

Q2. What entrance exams are accepted for PGDM at AIMC Dwarka?

AIMC accepts valid scorecards from national management entrance tests including CAT, MAT, XAT, CMAT, ATMA, and GMAT for its PGDM course.

Q3. What is the tuition fee for the 1-year PG Diploma programs at AIMC?

The total course fee for the 1-year PG Diploma specialized programs (Advertising, Journalism, PR, Digital Media) is approximately INR 2,90,000.

Q4. Who is exempted from the Apeejay Entrance Test for PG Diploma courses?

Candidates securing 60% or above aggregate marks in graduation (or in the first two years of their degree program) are exempted from the written test and can proceed directly to the Personal Interview round.

Q5. Where is the Apeejay Institute of Mass Communication campus located?

The campus is located at Sector 8, Institutional Area, Dwarka, New Delhi, Delhi.