Apeejay Institute of Mass Communication (AIMC), situated in Sector 8, Dwarka, New Delhi (adjacent to the Dwarka Sector 9 Metro Station), is a premier media, journalism, and corporate communication institution established in 2003. Operating under the aegis of the Apeejay Education Society—founded by the distinguished industrialist and philanthropist Dr. Stya Paul—AIMC has established itself as an industry-driven center for media education in Northern India.
The institute offers specialized Post Graduate Diploma (PGD) programs in diverse communication domains, including Television & Radio Journalism Production, Advertising & Marketing Communication, Corporate Communication & Event Management, Digital Media & Online Journalism, and Public Relations. Located within the National Capital Region (NCR), AIMC leverages direct proximity to major national news channels, advertising networks, public relations agencies, production houses, and digital platforms. The institute combines hands-on studio production, live field reporting, media analytics, personality development programs (PDP), and industry mentorship to produce career-ready media professionals and creative strategists.
The Corporate Relations and Placement Cell at Apeejay Institute of Mass Communication operates continuously throughout the academic calendar to connect graduating cohorts with corporate hiring opportunities across Television Broadcasting, Print Media, Digital News Platforms, Public Relations (PR) Agencies, Advertising Agencies, Event Management Companies, and Corporate Communication divisions.
Placement Performance & Industry Network: AIMC maintains active placement linkages with over 100+ premier media houses, agencies, and digital platforms. The placement drives achieve consistently high recruitment conversion rates, recording 90% to 95% overall placement rates for eligible graduating postgraduates across all specialized media tracks.
Salary Packages: Across recent recruitment windows—including continuous performance tracking through the 2025 and ongoing 2026 placement cycles—compensation benchmarks demonstrate strong entry-level market adoption for media professionals. The overall average salary package offered to graduating cohorts ranges between INR 3.00 LPA and INR 3.80 LPA. Peak selection drives for specialized digital content strategists, media planners, and corporate communication executives have recorded a domestic highest package reaching INR 6.00 LPA to INR 10.00 LPA.
Core Functional Profiles: Graduating students regularly secure valued professional profiles, including Broadcast Journalists, Copywriters, Media Planners, PR Account Executives, Event Coordinators, Content Strategists, Digital Marketers, Social Media Managers, Video Editors, and Corporate Communication Associates.
A broad spectrum of national news networks, global advertising agencies, premier PR consultancies, event management firms, and digital media enterprises participate in campus placement drives:
The Corporate Relations and Placement Cell at Apeejay Institute of Mass Communication operates throughout the academic calendar to prepare candidates for competitive recruitment procedures:
Pre-Placement Grooming & Soft Skills: Conducting structured modules focusing on professional business communication, media ethics, voice modulation, executive presentation, camera presence, and ATS-friendly portfolio/resume creation.
Personality Development Programs (PDP): Organizing regular mock personal interview sessions, news anchor simulation rounds, group discussions (GD), and creative writing tests led by senior journalists, PR heads, and creative directors.
Practical & Technical Competency Building: Facilitating intensive workshops in Non-Linear Editing (NLE) software (Adobe Premiere Pro, Final Cut Pro), studio newsroom operations, camera handling, digital marketing analytics, media planning tools, and copywriting frameworks.
Industry Conclaves & Leadership Series: Hosting annual media summits, corporate guest lectures, field visits to national newsrooms and production studios, and masterclasses with renowned media personalities and agency heads.
Practical field experience, live studio production, media assignments, and experiential learning form a mandatory foundation of the academic philosophy at AIMC.
Mandatory Industrial Internships: Postgraduates complete a compulsory 6- to 8-week media internship program at the conclusion of their academic coursework with leading news channels, print publications, PR agencies, digital media portals, and advertising houses.
Live Media Projects & PPOs: Hands-on live assignments allow students to cover real-time news events, produce documentary films, run digital campaigns, design corporate PR plans, and frequently earn Pre-Placement Offers (PPOs) prior to final campus recruitment drives.
1. Does Apeejay Institute of Mass Communication (AIMC), New Delhi have a dedicated placement cell?
Yes, AIMC operates a dedicated Corporate Relations and Placement Cell that manages industry outreach, media grooming workshops, camera/newsroom training, summer internships, and final campus recruitment drives.
2. What is the average salary package offered to graduating students at AIMC Delhi?
The overall average compensation package offered across graduating media and communication cohorts ranges between INR 3.00 LPA and INR 3.80 LPA.
3. What was the highest package recorded during recent placement cycles?
Peak domestic compensation packages offered to top-performing graduates during recent recruitment windows reached between INR 6.00 LPA and INR 10.00 LPA.
4. Which top media organizations and companies recruit from AIMC?
Prominent recruiters visiting the campus include Network18, India Today Group, Times Network, TV9 Network, News 24, ABP News, Hindustan Times, VML, Cvent, Just Dial, M&C Saatchi, and Outlook Group.
5. Are mandatory internships facilitated for students prior to graduation?
Yes, the curriculum mandates a compulsory 6- to 8-week media internship program along with live practical assignments across newsrooms, PR agencies, and digital marketing firms, enabling students to gain hands-on industry experience prior to graduation.
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